Where diversity meets diversion, creativity is no longer territory for exclusiveness or big names only. Expos, catwalks, entertainment venues, the glitz and glamour of the star system, art exhibitions… All this can be very thrilling and highly instructive but not yet enough if it comes to encourage human creativity as a powerful, originative, and primordial need for self-expression and amazement. It was 1817 when French writer Stendhal was overcome with emotion at the sight of Giotto’s frescoes. He could barely stand upright under the burden of such celestial beauty, the union of exquisite art and great history. In January 2015, two centuries later, this anecdote was to prove inspiration for the creation of ‘Ssstendhal’, an online magazine devoted to celebrating all sorts of contemporary art forms aspiring to be original and conceptually productive. The urge to foster the ‘artistically unexpected’ brought together three young Spanish connoisseurs of art, fashion, and entertainment. For the three of them, a winter of past professional discontent was finally made summer by the sun of a true passion for scouting and promoting new talents in Spain and the rest of Europe.